What is Go/No-Go Analysis?

Go/No-Go analysis is a structured decision-making process to determine whether your organization should pursue a tender opportunity. It evaluates strategic fit, win probability, resource requirements, and potential return on investment.

Why Conduct Go/No-Go Analysis?

Resource Optimization: Focus time and effort on winnable opportunities
Strategic Alignment: Ensure tenders align with business objectives
Risk Management: Identify and assess risks before committing resources
Win Rate Improvement: Pursue only opportunities where you have competitive advantage
Team Buy-In: Create consensus around bid decisions

When to Conduct Go/No-Go Analysis

Perform Go/No-Go analysis immediately after discovering a tender opportunity and before investing significant resources in bid preparation.

Step-by-Step Process in TenderB

Step 1: Create or Open the Project
Navigate to the tender project in TenderB or create a new project from a TenderScout opportunity.

Step 2: Upload Tender Documents
Upload all tender documents to the Files section so the AI can analyze requirements.

Step 3: Open Chat Interface
Click the "Chat" tab to access the AI conversation interface.

Step 4: Request Go/No-Go Analysis
Type a request for Go/No-Go analysis. Example prompt:

"Please conduct a comprehensive Go/No-Go analysis for this tender. Analyze the tender documents and evaluate: (1) Strategic fit with our organization, (2) Win probability based on requirements, (3) Resource requirements and capacity, (4) Financial viability and ROI, (5) Risks and challenges, (6) Competitive landscape. Provide a clear recommendation with reasoning."

Step 5: Enable Project Context
Ensure the "Project" context button is active so the AI can access all uploaded tender documents.

Step 6: AI Analysis
The AI will:

Review all tender documents
Extract key requirements and evaluation criteria
Assess alignment with your capabilities
Identify strengths and weaknesses
Evaluate risks and opportunities
Provide structured analysis

Step 7: Review Analysis Output
The AI presents a structured Go/No-Go analysis typically including:

Executive Summary: Quick overview and recommendation
Strategic Fit: Alignment with business goals and capabilities
Win Probability: Assessment of competitive position
Resource Requirements: Time, people, and costs needed
Financial Analysis: Contract value, margins, ROI
Risk Assessment: Technical, commercial, and delivery risks
Recommendation: Clear GO or NO-GO with justification

Step 8: Create Go/No-Go Section
In the right panel under "Write", click "Create section" and name it "GO/NO-GO Analysis". Copy the AI's analysis into this section for documentation.

Step 9: Stakeholder Review
Share the analysis with decision-makers using the share function (covered in separate article).

Step 10: Make Decision
Based on the analysis and stakeholder input, make a formal GO or NO-GO decision and document it in the project.